Genoa Color Technologies' multi-primary color (MPC) system for television displays won a Silver Award from the industry newsletter "Private Line Report on Large Screen Display" for being one of the three most impressive technologies or products at the recent 2005 Consumer Electronic Show in Las Vegas. The other Silver Award winner was Sony; the Gold Award went to Samsung for its prototype 102-inch plasma TV.

In recognizing Genoa, Private Line Report stated, "the most important image differentiators for the consumer in a TV showroom are brightness and color. By adding extra primaries with their proprietary algorithms and Keshet chip, Genoa enables displays that are brighter and more colorful." It added that Genoa "showed convincingly at CES that their multi-primary approach provides important product differentiation for essentially all the market-leading large screen displays ... "

Private Line's recognition of Genoa was matched by an almost unanimous endorsement by show visitors who were asked to choose between side-by-side television displays -- one presented by standard RGB (red, green and blue) technology and the other by ColorPeak.

ColorPeak is a radical departure from the RGB television display technology that has been the industry standard for more than 50 years. It adds one to three primary colors to increase a television set's coverage of the visible color gamut by approximately 35 percent and increase its brightness by as much as 40 percent. The result is a picture that, with its truer, more vibrant color and brighter image, looks more like cinema than video.

Genoa uses advanced real-time algorithms and modifications to the color display elements to translate existing video data into multi-primary color.